In this podcast interview, I had a chance to chat with Che Brown, about the importance of building a high-performing sales team for entrepreneurs aiming to achieve 7 or 8-figure businesses. Che emphasizes the primary challenge facing entrepreneurs today is often insufficient revenue to realize their visions. He highlights five crucial steps to create a 7-figure sales team.

Che's first step is to hire a sales representative who works on a commission basis, emphasizing that this person only gets paid when the entrepreneur gets paid, making it a low-risk investment. The second step involves establishing a sales affiliate team, individuals who promote and sell specific products or services on a commission basis, creating a mutually beneficial relationship. The third step focuses on building a sales ambassador team, consisting of individuals who believe in the entrepreneur's mission and goals, providing unwavering support.

Che underscores the significance of using systems over goals, explaining that sales systems and teams can generate revenue without the entrepreneur's direct involvement. He also advises implementing a digital sales solution to tap into online marketing and automation opportunities. Lastly, he suggests incorporating an AI sales team, emphasizing the importance of artificial intelligence in handling inquiries, building trust, and facilitating sales.

About Che

Che Brown is a renowned sales trainer, motivational speaker and business coach. He is president of Partners in Learning, a global sales training company, which teaches sales professionals how to make sales with less effort.  He has cracked the once elusive code of entrepreneurial success with a game-changing model that unlocks unlimited financial potential, power and wealth. 

In just six short years, he has dominated the sales space, coaching thousands of rising business leaders to achieve exponential growth and success in their industries, to the tune of over $400 million and counting.  His acclaimed 7-Figure Sales Team concept has forever erased the outdated notion that generating revenue in business is a sole-source game – instead illustrating it is indeed a team sport. 

Che lives, breathes and sleeps his craft. He has his fingers on the pulse of profit generation and an instinctual insight into why the heart of a flailing business has stopped.  Most importantly, he can resuscitate the flow of revenue in any company with just a whiteboard and a conversation.  

Che Brown is the CEO of EasySalesHub scaling businesses to six and seven figures.

 This all-in-one solution generates leads, qualifies prospects, books appointments, closes deals and frees entrepreneurs to focus on other business needs.