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When you collaborate with people you would, on the surface level think of as your competitors, it is amazing what happens. You will discover your business is healthier, your mental status healthier and the tips and tricks and strategies that you uncover can completely change how you operate your business.
What about the fear of competitors stealing your secrets? Jon believes every business is like a fingerprint. Each business has their own unique way about going about what it is they do. Different core values and different DNA means that not every suggestion will work for you, so you should treat input from peers like a buffet, with lots of choices.
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