Scott is a firm believer in “making your data do the work,” and he has enlightened countless business executives to the value of proper data management by focusing on the strategic rationale and business alignment rather than technical implementation and system integration. Scott is more of the strategic WHY than the technical HOW. He has spent over two decades guiding Tech Brand owners to leverage their reference data and taxonomy assets. In a variety of strategic marketing, GTM, innovation, and consulting roles, Scott has worked with some of the world’s most iconic business data brands, including Dun & Bradstreet, Nielsen, Microsoft, Kantar, NPD as well as start-ups such as Qoints and Spiceworks.

Enjoy the show!

We speak about:

• [00:30] How Scott started in the world of data
• [04:30] How did you develop your engaging videos?
• [07:50] How have you seen data change over time?
• [11:30] What are people not understanding about MDM?
• [16:35] What are the classic pitfalls?
• [19:45] Is master data similar to data engineering?
• [21:00] Do people struggle to talk about data as an asset?
• [25:50] How are you having the best time in your career right now?
• [30:55] What’s the philosophy behind your content?
• [38:30] How did you land on the Data Whisperer and Meta Meta Consulting?

Resources:

Scott’s Website: http://metametaconsulting.com

Scott’s YouTube: https://www.youtube.com/channel/UCVQ1YhjNqc77GVsb3Xs4tvw

Scott’s Twitter: https://twitter.com/stdatawhisperer

Scott’s LinkedIn: https://www.linkedin.com/in/scottmztaylor/

Quotes:

• “You need data management first before you do business intelligence.”
• “I’m the sous chef in the back, making sure we have the right ingredients.”
• “Do upon your data as you would have it do upon you.”
• “Master data is your most important data.”

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