LinkedIn is a platform I know almost nothing about and that’s exactly why I have a guest on the show today!

Chris Hines is host of the Personal Branding Playbook and a podcast expert for businesses and personal brands. Since 2015 he’s been hosting, producing and managing podcasts. Now, Chris owns the Elite Podcast Marketing Agency.

Chris and I actually met at Podfest in March 2020 and were able to spend some time chatting over dinner after spoke speaking at the event. I was so impressed with Chris’ approaching to marketing and promoting a podcast (which is obviously not my strong suit) and knew I had to have him on the show at some point. When he recently about how LinkedIn is an underutilized and powerful platform for podcasters, it seemed like a perfect fit.

In this episode, we talk about why podcasters should not be ignoring LinkedIn, his Three C’s Method for generating leads from LinkedIn, what you should and shouldn’t do in your LinkedIn profile, how often you should be posting on LinkedIn, what type of content you should be posting, how to build connections on LinkedIn, how to your podcast content to convert those connections into paying clients, and more!

To learn more about the resources mentioned in this episode, visit the show notes.

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