Lauren and I are back with another BTS of building a business from the ground up! We’re talking all about female investors and building strategic partnerships. I share the moment that I realized that I wanted to expand the mission of Lite Pink and build this company with other powerful women. We discuss how to reach out to investors who bring value, audience, platform, skillset, and enthusiasm to your vision, and the role that their investment plays in your accountability and persistence. We also chat about why I decided to raise money instead of going the self-funded route and give a sneak peek at other conversations that you all can expect from upcoming episodes in this series.  IN THIS EPISODE, WE TALK ABOUT: When I realized that for the right investor, it will never be the ‘wrong time’ to invest in Lite Pink My bring-me-to-your-knees moment of gratitude  The criteria that I have for bringing someone on as an investor  How my investors support me in ways beyond their financial contribution  When Lauren fully realized the mission, impact, and vision of Lite Pink    RESOURCES Sign up for The Spritz newsletter at litepink.com! Text PODCAST to 310-496-8363 for updates and a chance to be featured on the show!   CONNECT WITH LAUREN Follow Lauren: @thelivelylo    CONNECT WITH LORI Follow me: @loriharder Follow Lite Pink: @drinklitepink Follow Earn Your Happy: @earnyourhappy Follow Girlfriends & Business: @girlfriendsandbusiness Listen to Girlfriends & Business