I’ve been wanting a place where I can bring you along on the journey of building Lite Pink, so we’re adding another weekly episode to the show to talk about all things launching a product-based business! My Chief of Staff Lauren will be joining me to discuss what we’re currently working through, wins and challenges of the week, and everything else in between. To kick off this series, we talk about the ‘why’ behind Lite Pink, how this podcast has helped me build my dreams, and what we’re learning about working with different teams. Listen in to hear more behind-the-scenes of Lite Pink.    IN THIS EPISODE, WE TALK ABOUT: What keeps me going when things get hard  Why Lite Pink is more than just a beverage company  How my podcast has been one of the most powerful tools for building Lite Pink  Creating a two-way energy exchange with investors  Overcoming discomfort and fear around asking for what you need  Working flexibility into contracts  What we consider when we push back timelines    RESOURCES Sign up for The Spritz newsletter at litepink.com! Text PODCAST to 310-496-8363 for updates and a chance to be featured on the show!   CONNECT WITH LAUREN Follow Lauren: @thelivelylo    CONNECT WITH LORI Follow me: @loriharder Follow Lite Pink: @drinklitepink Follow Earn Your Happy: @earnyourhappy Follow Girlfriends & Business: @girlfriendsandbusiness Listen to Girlfriends & Business