Here’s something you probably don’t know about Mr. Media. The second of my nine books was actually about football -- Why Men Watch Football, in fact. So when the opportunity to interview Bob Horowitz came about, how could I resist? Bob is the creator and producer of the annual special, “Super Bowl’s Greatest Commercials.” You may also know one of Bob’s other creations, “The Singing Bee,” hosted by Joey Fatone, which was a summer hit for NBC in 2007 and will return soon, or the CBS interactive golf special, “Rules of the Game.” Bob Horowitz • • •