When we’re indecisive and sit on the fence, we basically have a fence post up our behind, which is more uncomfortable than actually making a decision. On today’s episode, I’m talking about the 40/70 decision making rule from Kim Perell’s book Jump. The idea is that you need no less than 40% and no more than 70% of the available information to make a good choice. Challenges are going to come up no matter what, so ask yourself if you have between 40% and 60% of the data to take the leap. I bet you do!    IN THIS EPISODE, WE TALK ABOUT: Making tough decisions in uncomfortable situations  The philosophy behind the 40/70 decision making rule  Not letting the fear of challenges paralyze your pursuit of your dreams How the problems that I’ve been facing while launching Lite Pink have made the the woman I am today    RESOURCES Thanks to Fabulous for supporting Earn Your Happy. To get 25% off Fabulous Premium, go to thefab.co/lori.  Check out Jump by Kim Perell!  Text PODCAST to 310-496-8363 for updates and a chance to be featured on the show! CONNECT WITH LORI Instagram: @loriharder Lite Pink: @drinklitepink Earn Your Happy: @earnyourhappy Girlfriends & Business: @girlfriendsandbusiness Listen to Girlfriends & Business