Podknife - 82 - The Power of Nostalgia by Yeah, That's Probably an Ad

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82 - The Power of Nostalgia

Podcast |: Yeah, That's Probably an Ad
Publisher |: Adweek
Media Type |: audio
Podknife tags |: Advertising,; Business,; Creativity,; Design,; Interview,; Management & Marketing,; Media,; Technology
Categories Via RSS |: Business,; Marketing
Publication Date |: Apr 29, 2018
Episode Duration |: 00:49:22

From Karate Kid semi-reboot Cobra Kai to the retro-fetish-fest of Ready Player One, nostalgia is one of the most powerful forces in modern marketing and media. This week, we ask why and look at the many ways it's shaping the pop culture landscape. We also talk about this year's big D&AD winners, some fascinating new ratings numbers about Netflix and AT&T's grim but powerful new anti-distracted-driving ads.

Timestamps: 1:40: "It's a Tide Ad" joins Fearless Girl and Palau Pledge in winning top honors at D&AD | 11:00: New ratings numbers for Netflix | 20:15: Ads Worth Watching - AT&T ages fatal crash victims to show the lives they could have lived | 28:30: YouTube Red's Cobra Kai and the power of nostalgia.

Our music is by Home. This week's episode was produced by Aneya Fernando and edited by Lane McGiboney.

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