In this episode, I chat with Hannah Waddams -- or Han -- from MAAS Marketing about why you need a marketing strategy for learning projects and what other best practices we can borrow from our marketing departments!Marketing for learning® expert, Han is part of the duo that make up MAAS Marketing. With over a decade of experience, Han is on a mission to help L&D embrace the power of marketing within their function (and get the learner engagement we all so want!)Here's where you can connect with Han:https://www.linkedin.com/in/hannahwaddams/ marketing.co.uk/">https://www.maas-marketing.co.uk/ marketing.co.uk/podcast/">https://www.maas-marketing.co.uk/podcast/ Hannah's suggestion for starting to market your learning projects:

• marketing.co.uk/guides/">MAAS Marketing's Guides (especially on Learner Personas!)

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