Liz Benditt talks to host Sue Stockdale about how she endured four different cancers over a period of eight years, and how she and her family adapted to the unexpected situations they faced together. Following this, Liz used her experience as both a marketer and a cancer patient to launch www.TheBalmBox.com – a site featuring functional self-care and gift packages for cancer patients.Liz Benditt is a senior marketing executive with 25+ years professional experience with a wide variety of brands, products and services including Lyric Opera, Ace Hardware, Hallmark, SONIC America’s Drive In, Blue Bunny Ice Cream, Mattel Toys, Walt Disney World, and Bluetooth. In addition to her role as President and CEO of The Balm Box, Liz teachers undergraduate marketing courses at The University of Kansas School of Business. She is a public school and community service advocate, serving on leadership boards for National Charity League for Greater Kansas City and The Mainstream Coalition. Liz lives in the Kansas City metro area in the USA with her husband, two teenage kids, and one terrible dog.Connect with Liz Benditt:Website: https://thebalmbox.com Facebook https://www.facebook.com/TheBalmBox/ Instagram https://www.instagram.com/balmboxIG/ Twitter https://twitter.com/boxbalm LInkedin https://www.linkedin.com/company/balm-box-llc/ Key Quotes:'To get my mum to shut up, I went to her dermatologist and it turns out that it was melanoma skin cancer'.'Many skin cancers are not at all scary'.'I got the call on a Tuesday to tell me, and by Friday I was having surgery'.'They said if the cancer has spread, you have maybe a year to live'.'11 months after having, been diagnosed with melanoma, I was diagnosed with thyroid cancer'.'I think it's important to take care of your body and to pay attention to holistic methods'.'You learn to just have a little more faith'.'Don't panic until you have to panic'.'I had stuff happening that was a distraction from panicking over whether or not I was gonna die'.'Science is not as absolute, I think as we'd all like to think it is'.'You choose what to focus on. And I chose to focus on living versus dying'.This series is kindly supported by Squadcast –the remote recording platform which empowers podcasters by capturing high-quality audio and video conversations. https://squadcast.fmRead the transcription for this episode on www.accesstoinspiration.org and connect with us:Twitter www.twitter.com/accessinspirat1 Facebook www.facebook.com/accesstoinspiration Instagram www.instagram.com/accesstoinspiration LinkedIn www.linkedin.com/company/access-to-inspiration/Sign up for our newsletter http://eepurl.com/hguX2b Read our Impact Report https://bit.ly/3hElalv Sound Editor: Matias de Ezcurra (he/him)Producer: Sue Stockdale (she/her)