This week's show is jammed full of goodies. I explore the topic of Authenticity, then talk with guest author and self-marketing guru Jess Keating about Platform Development (what even IS that?!?), social media best practices, how to buddy up to librarians and booksellers, how to add value for educators, and so much more. Then Jess regales us with some wild animal facts (both the animals AND the facts are wild!), and we get into talking about Jess's new book SHARK LADY, as well as a handful of Non-Jess nonfiction picture books. Plus, as always, we talk about what we are currently obsessed with - in this case, a grownup book, and a hashtag!