Did Saul Singer and Dan Senor imagine their best-selling book, Start-up Nation, would reframe Israel’s brand - even its perception - right across the world? The book describes our guest today as “one of Israel’s legendary business ambassadors… whose taken on a role that anywhere else, would typically belong to the Chamber of Commerce, Minister of Trade, or Foreign Secretary.” But what is it that drives Israel’s extraordinary economic miracle and investability? And what extra dividends will peace and normalisation with the Arab world bring to the Middle East? Welcome to Jonny Gould’s Jewish State, Jon Medved, CEO of Our Crowd.