There’s a story behind every business, and it’s an area a lot of us neglect to fully communicate with our consumer. So how do we best tell our story? To find out, I catch up with Mark Smith, Founder and Lead Strategist of Double Up Social, an award-winning social strategy and content creation studio. We explore brands that have succeeded with their digital marketing. Tune in to learn more about the role of emotion, how digital marketing has evolved, and where to start with your strategy today.

Double Up Social produces effective social media strategies and content pieces, for brands like Kelloggs, Chicken Cottage, and Fine Food Specialist.

Links:

Double Up Social: https://www.doubleupsocial.com/

Mark Smith’s LinkedIn: https://www.linkedin.com/in/doubleupmarksmith/ 

Boston Tea Party’s Beekeeper Suits: https://www.instagram.com/p/CEUHjKSnNML/

Manju's: http://manjus.co.uk/

Innocent Smoothies: https://www.innocentdrinks.co.uk/

#29: Enriching Lives With Mowgli's Nisha Katona: https://www.hospitalitymavericks.com/podcast/episode/48974daa/29-enriching-lives-with-mowglis-nisha-katona

Fine Food Specialist: https://www.finefoodspecialist.co.uk/

‘Winning the Story Wars’ by Jonah Sachs: https://www.amazon.com/Winning-Story-Wars-Stories-Future/dp/1469208474

The FoodHub Forum: https://www.facebook.com/groups/thefoodhubforum/

#12: Creating an Authentic Brand With Mark McCulloch: https://www.hospitalitymavericks.com/podcast/episode/3251143e/12-creating-an-authentic-brand-with-mark-mcculloch

This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacyChartable - https://chartable.com/privacy