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Thea Cole, CEO, Latimer talks about 7 Steps to understand audience insights on Engati CX. She says startups are more flexible than big corporates and communication is the most important aspect of innovation.

These are some points that she mentioned in this interview. 1. Examine the group of customers you are targeting and make sure they are right. 2. Target the community you are part of and it is easy to convert. Find people who can influence others to be a part of the community, a chain. 3. The right research is needed. To know more, watch the entire interview.

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