7: Kilometre 0 – The sponsorship crisis
Publisher |
The Cycling Podcast
Media Type |
audio
Categories Via RSS |
News
Sports
Sports News
Publication Date |
Sep 10, 2018
Episode Duration |
00:20:29
As teams close and struggle for sponsorship it can seem that cycling’s business model is fatally flawed. In this episode of Kilometre 0 we hear from Michael Mørkøv, whose team, Quick-Step Floors, is the most successful of 2018 yet is still looking for funding for 2019\. We also hear from Luca Guercilena, the Trek-Segafredo manager, from Matthias Brandle, who has ridden for three teams that have folded, and from Mauro Gianetti of Team UAE-Emirates. Kilometre 0 is supported by The Economist. UK-based listeners can get a free print copy of The Economist delivered to their door by texting KM0 to 78070.
As teams close and struggle for sponsorship it can seem that cycling’s business model is fatally flawed. In this episode of Kilometre 0 we hear from Michael Mørkøv, whose team, Quick-Step Floors, is the most successful of 2018 yet is still looking for funding for 2019\. We also hear from Luca Guercilena, the Trek-Segafredo manager, from Matthias Brandle, who has ridden for three teams that have folded, and from Mauro Gianetti of Team UAE-Emirates. Kilometre 0 is supported by The Economist. UK-based listeners can get a free print copy of The Economist delivered to their door by texting KM0 to 78070.

As teams close and struggle for sponsorship it can seem that cycling’s business model is fatally flawed. In this episode of Kilometre 0 we hear from Michael Mørkøv, whose team, Quick-Step Floors, is the most successful of 2018 yet is still looking for funding for 2019. We also hear from Luca Guercilena, the Trek-Segafredo manager, from Matthias Brandle, who has ridden for three teams that have folded, and from Mauro Gianetti of Team UAE-Emirates.

Kilometre 0 is supported by The Economist.

UK-based listeners can get a free print copy of The Economist delivered to their door by texting KM0 to 78070.

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