In this episode, we hear stories and lessons from two entrepreneurs who had to reinvent their companies in order to survive. This episode features: Debbie Marriott Harrison, Global Officer, Marriott Culture and Business Council Betsy Helmuth, Founder, Affordable Interior Design Ray Wayman, Founder, JR Boutique. For tools and information about how to start or grow a business on eBay, visit ebay.com/openforbusiness. Thanks so much to CEO and Cofounder of Homepolish, Noa Santos. Thanks also to Kim Shanahan, founder of Book Bouquet and to Paulina Grzechnik, designer at Affordable Interior Design. Read more about the ‘hidden competition curve’ here and the concept of the ‘USP’ here. Sponsors: This episode is brought to you by BigCommerce— get a free, three-month premium store subscription by visiting bigcommerce.com/openforbusiness This episode is also brought to you by ShipStation. Try it free for 30 days and get an additional month free by visiting visit ShipStation.com, clicking on the microphone at the top of the homepage and typing in “ebay”.  Learn more about your ad choices. Visit podcastchoices.com/adchoices