Podknife - #69: Leveraging Customer Personas to Become India's Largest Gummy Vitamin Brand – Divij Bajaj by The Millennial Entrepreneur

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#69: Leveraging Customer Personas to Become India's Largest Gummy Vitamin Brand – Divij Bajaj

Podcast |: The Millennial Entrepreneur
Publisher |: Sina Sadrzadeh
Media Type |: audio
Podknife tags |: Business,; Entrepreneurship,; Interview,; Millennials,; Personal Journals
Categories Via RSS |: Business,; Entrepreneurship
Publication Date |: Sep 01, 2021
Episode Duration |: 00:28:08

Description
iTunes Summary

In this episode I spoke with Divij Bajaj, the CEO and Founder of Power Gummies, India’s leading vitamin gummies brand, with a 60% market share

We spoke about:

- The motivation behind starting it came from a personal family origin that lead him experimenting with different ways to take vitamin supplements like chocolate, honey, before landing on gummies

- How Divij approached and built a relationship with his first manufacturer – amazing advice for those wondering how to go for that first supply run

- The growth engine Divij constructed to get to the 60% market share in India by leveraging the power of customer personas to inform his influencer marking strategy – huge tips here on constructing a customer persona and how you can leverage it for growth

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The Millennial Entrepreneur publishes a new episode EVERY WEEK, showcasing the most inspirational young hustlers and analysing their journeys. Be sure to share and subscribe. Don't forget to leave a rating and a review as it really helps us grow and allows us to get the best guests for you.

WANT A SHOUT OUT? If you want to get a SHOUT OUT in the next episode by me, be sure to leave a written review with your name on Apple Podcasts and I will read the best one out every week 🗣️

---

FREE SHARE WORTH UPTO £200 🤑: https://magic.freetrade.io/join/sina/5778b9e3

YouTube Channel: https://www.youtube.com/channel/UCx8Pd3VD2lZbjSoc-OCtp1w

Instagram Page: @TheMillennialEntrepreneurPod

Microphone/Equipment Used: https://amzn.to/31Os4fV, https://amzn.to/3kul2Fm

Subscribe to my blog: https://sinablog.medium.com/

My Business (Wing) - A fully contactless business card: www.wingcard.io

---

Music: https://www.davidcuttermusic.com | @dcuttermusic

In this episode I spoke with Divij Bajaj, the CEO and Founder of Power Gummies, India's leading vitamin gummies brand, with a 60% market share We spoke about: - The motivation behind starting it came from a personal family origin that lead him experimenting with different ways to take vitamin supplements like chocolate, honey, before landing on gummies - How Divij approached and built a relationship with his first manufacturer – amazing advice for those wondering how to go for that first supply run - The growth engine Divij constructed to get to the 60% market share in India by leveraging the power of customer personas to inform his influencer marking strategy – huge tips here on constructing a customer persona and how you can leverage it for growth --- The Millennial Entrepreneur publishes a new episode EVERY WEEK, showcasing the most inspirational young hustlers and analysing their journeys. Be sure to share and subscribe. Don't forget to leave a rating and a review as it really helps us grow and allows us to get the best guests for you. WANT A SHOUT OUT? If you want to get a SHOUT OUT in the next episode by me, be sure to leave a written review with your name on Apple Podcasts and I will read the best one out every week 🗣️ --- FREE SHARE WORTH UPTO £200 🤑 [https://magic.freetrade.io/join/sina/5778b9e3]: https://magic.freetrade.io/join/sina/5778b9e3 YouTube Channel: [https://www.youtube.com/channel/UCx8Pd3VD2lZbjSoc-OCtp1w]https://www.youtube.com/channel/UCx8Pd3VD2lZbjSoc-OCtp1w Instagram Page: [https://www.instagram.com/themillennialentrepreneurpod/] @TheMillennialEntrepreneurPod Microphone/Equipment Used: https://amzn.to/31Os4fV, https://amzn.to/3kul2Fm Subscribe to my blog [https://sinablog.medium.com/]: https://sinablog.medium.com/ My Business (Wing) [https://wingcard.io/] - A fully contactless business card: www.wingcard.io --- Music: https://www.davidcuttermusic.com | @dcuttermusic