Why Business Jargon Isn’t All Bad
Podcast |
HBR Ideacast
Media Type |
audio
Categories Via RSS |
Business
Entrepreneurship
Management
Marketing
Publication Date |
Feb 05, 2019
Episode Duration |
00:26:39
Anne Curzan, English professor at the University of Michigan, studies the evolution of language. While many of us roll our eyes at bizspeak — from synergy to value-add to operationalize — Curzan defends business jargon. She says the words we say around the office speak volumes about our organizations and our working relationships. She shares how to use jargon more deliberately, explains the origin of some annoying or amusing buzzwords, and discusses how English became the global business language and how that could change.

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