66 - Predicting 2018 Tech and Redefining DTF
Publisher |
Adweek
Media Type |
audio
Categories Via RSS |
Business
Marketing
Publication Date |
Jan 08, 2018
Episode Duration |
00:43:58

Adweek's writers and editors are DTFreely discuss what we expect from CES and how we feel about OkCupid's new "DTF" ad campaign. We also talk about the resolution of an anti-gay discrimination case in the agency world and former Adweek editor Michael Wolff's high-profile new book about the Trump campaign.

Timestamps:

1:15: Omnicom settles anti-gay discrimination lawsuit | 11:00: Michael Wolff's marketing masterstroke with Fire and Fury | 18:25: OkCupid gets DTF in new campaign from W+K New York | 24:55: CES predictions and analysis with Adweek's tech team


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