Podknife - 66 - Predicting 2018 Tech and Redefining DTF by Yeah, That's Probably an Ad

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66 - Predicting 2018 Tech and Redefining DTF

Podcast |: Yeah, That's Probably an Ad
Publisher |: Adweek
Media Type |: audio
Podknife tags |: Advertising,; Business,; Creativity,; Design,; Interview,; Management & Marketing,; Media,; Technology
Categories Via RSS |: Business,; Marketing
Publication Date |: Jan 08, 2018
Episode Duration |: 00:43:58

Adweek's writers and editors are DTFreely discuss what we expect from CES and how we feel about OkCupid's new "DTF" ad campaign. We also talk about the resolution of an anti-gay discrimination case in the agency world and former Adweek editor Michael Wolff's high-profile new book about the Trump campaign.

Timestamps:

1:15: Omnicom settles anti-gay discrimination lawsuit | 11:00: Michael Wolff's marketing masterstroke with Fire and Fury | 18:25: OkCupid gets DTF in new campaign from W+K New York | 24:55: CES predictions and analysis with Adweek's tech team

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