I talk to a lot of authors, between interviews on Mr. Media and the men and women I work with each day as a ghostwriter myself. And the one topic that frustrates every last one of them, from newbie to established professional, is how to get their latest work of literary genius in front of new readers. Wasn’t the Internet supposed to solve issues such as that? FAUZIA BURKE podcast excerpt: "A lot of times authors will call me and say, 'My nephew's cousin said I have to be on Instagram!' Or, ' I should start a podcast!' Or they repeat any of the other social media buzzwords they hear. 'Should I be on Snapchat?' There is anxiety over missing out on not doing enough. 'There is some cool thing that, if I was only on it, I would be the next New York Times best-selling author!'" In reality, there are so many options – and dead ends – that book authors really need a professional guide. Someone like Fauzia Burke. This experienced publicist has worked with authors such as Sue Grafton, Alan Alda and Deepak Chopra and has mastered the digital highways. She recently put together much of what she knows in a new book, Online Marketing for Busy Authors: A Step-by-Step Guide. Fauzia Burke • •  • • • • • •