How much would you pay to spend almost 90 minutes with a world-renowned performance psychologist (a pioneer in the field), researcher, New York Times best-selling author, C-suite coach, co-founder of the Human Performance Institute (HPI), co-founder of APeak Tennis, advisor and coach of Evolve Leadership? In this podcast episode, I had the privilege of talking with Dr. Jim Loehr as he reflected on his more than 30 years of vast experience and applied research designed to successfully leverage the science of energy management to improve the productivity and engagement of world-class performers in the areas of sport, business, medicine, and law enforcement. He shares what he believes is the most important factor in success, personal fulfillment, and life satisfaction. Dr. Loehr also discusses his recently co-authored book that he believes is “the most important book [he has] ever written” called Wise Decisions: A Science-Based Approach to Making Better Choices. Dr. Jim Loehr’s parents were deeply religious, devout Catholics so his whole life was centered around religious teachings and beliefs. His sister became a nun, and his brother became a Jesuit priest out of high school and was in the Jesuits for seven years. Dr. Loehr explained that “there was no choice as to where I was going to go to school…I had to go to a school that [my parents] approved.” So, he attended Regis High School then Regis University. The only graduate school his parents would accept, while staying reasonably close to home, was the University of Northern Colorado. Therefore, Dr. Loehr received his BA in Psychology from Regis University, and an MA and EdD in Psychology from the University of Northern Colorado in Greeley, CO. During our discussion, Dr. Loehr reflects on his academic and professional journey highlighting the experiences and people that impacted him and explains the events that led him to become a pioneer in the sport and performance psychology field. Throughout our discussion, he offers thoughtful and practical advice to those interested in the field. He shares a story in which he wrote a book called Mental Toughness Training for Sports and sent it to 19 major league publishers and got 19 rejections where they all said, “what the heck is mental toughness?” Dr. Loehr’s father played professional baseball and read the book and said, “this makes sense…I’m going to go ahead and take a risk here” and he paid someone to produce the book and they sent it around to see what people thought of the book. The book became an underground bestseller and, all of a sudden, it was picked up by a major publisher and sold millions of copies all over the world. Dr. Loehr realized that the concept of mental toughness was so new and “because it was before its time, they thought it was absolute nonsense.” Resilience and toughness are needed when you are a pioneer and you are doing something different. Dr. Loehr shares some of the most significant experiences of his career, the ones that impacted him and his journey the most, including his experience as Chief Psychologist and Executive Director of the San Luis Valley Mental Health Corporation. We discuss how he founded The Center for Athletic Excellence in Denver, CO and his involvement as the Executive Director and Sport Psychologist at the Jimmy Connors United States Tennis Center. Dr. Loehr shares the story leading up to getting that position. Essentially, there was an ad for someone to run the Jimmy Connors United States Tennis Center in Sanibel Harbor, so he called Bob Davis and said, “I’ll run all the facility for you, but I want to have access to Jimmy’s brain. I want to be able to do videos and everything else. I want to see what makes that competitive brain work. I need to learn. So, he didn’t check with Jimmy. He just said, ‘no, it’s done. We’d love to have somebody with a Doctor of Psychology down here.’” He had such a reputation and following that many of the players at the Nick Bollettieri ...