Jon Troutman and Nate Scherotter, the Co-Founders of Empathy Wines, join the show to share their journey from being GaryVee's right-hand men at VaynerMedia to partnering with him to turn the wine world upside down. Hear how they're disrupting the wine industry with their direct-to-consumer brand, the impact of partnering with GaryVee, how to stay unromantic in a romantic industry, the power of text message and influencer marketing, and their favorite wine blends. Connect with Jon on social media at @Trouty, Nate on Twitter at @NateS, and Empathy Wines at EmpathyWines.com and @EmpathyWines