Facebook users are changing in a way that Facebook is facilitating — but most certainly does not want. We discuss the massive reduction in sharing original content on Facebook and how it affects you and the way you approach content for the platfom. Particularly videos. Also: this week’s news, plus new ways to interact with your prospects customers in our “Tools of the Week” segment!
News
* Apparently an insecure WordPress plugin (which led to an outdated unpatched Drupal installation)
may have led to the Panama Papers breach.
* According to a Harris Poll study,
PR for technology companies may be better accomplished via consumer outlets and even local TV stations as opposed to tech publications.
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Show Notes
* This past week, Facebook hosted its F8 Conference for Developers and made a number of announcements, including the
availability of Instant Articles for all publishers (CNET).
* Also: you can now
create your own bots (TechCrunch) to interact with customers prospects via Facebook Messenger!
* Josh gave us a quick demo of the Quartz News App, which is
essentially a chatbot (Wired).
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* In what may be a massive shift in how people use Facebook, the network is
reportedly experiencing a 21% decline in original sharing by its users. (The Information via Fortune)
* Apparently,
Facebook is looking to video (TechCrunch)as a means of reducing this decline.
Tools of the Week
* Add a “Message us on Facebook” button to your website with
Modern
* Write your own messaging bots with
Sequel
Video
Click here to watch the video for this episode!