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Box’s CEO on Pivoting to the Enterprise Market

Podcast |: HBR Ideacast
Publisher |: Harvard Business Review
Media Type |: audio
Podknife tags |: Business,; Careers,; Entrepreneurship,; Ideas,; Interview,; Management & Marketing,; Workplace
Categories Via RSS |: Business,; Entrepreneurship,; Management,; Marketing
Publication Date |: Dec 05, 2017
Episode Duration |: 00:18:32

Aaron Levie, the CEO of Box, reflects on the cloud storage company’s entry into the enterprise market. He was skeptical about pivoting away from consumers, and it was challenging. But by staying disciplined with the product and deeply understanding market trends, they've made the strategic shift from B2C to B2B work.

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