NFTs took the internet by storm in 2019 - 2022. Many people, including ourselves, were confused why jpeg images were selling for thousands of images. The NFT space started to look like a scam and virtual fade that sounded ridiculous to the everyday web user. As much as wanted to shake it off as unimportant, we were intrigued by the phenomena and started looking into it. After hours of podcasts, YouTube videos, articles, and a few NFT purchases, our approach has changed towards them, and the coffee industry might have to rethink its approach to this new technology. In this episode, we breakdown our journey of learning more about NFTs and why the coffee industry should reconsider how they can be used.   DISCLAIMER: we are still learning as this is all very new for many of us. If you believe we shared something incorrectly, leave a comment on YouTube or send us a DM or email.