In today’s episode, we analyze a story that experienced a complete pivot from the original pitch and follow-up. Get a glimpse into how this happened, and why having that rapport built already led to an active brainstorming and changing of the story altogether— talk about PR-journalist collaboration heaven! From it, walk away encouraged to do the same, should your original story idea need a fresh angle for that journalist to say yes to you.

In this episode, you'll learn to leverage authenticity and flexibility in all aspects of your outreach…

• Communicating with a journalist

• Preparing your expert for an interview

• Crafting stories that dive deeper than the basics

Our guest is:

• Cloey Callahan, a reporter for Digiday Media's newest vertical, WorkLife, where she covers all things future of work, including but not limited to tech, spaces, culture, d/e/i, talent and leadership. Before WorkLife, she spent three years covering local news in New York's Hudson Valley, where she was born and raised and still resides today.