Today’s episode is all about the creative process! Our guest today has worked in an array of industries for some of the UK’s top agencies and has developed a set of skills and processes to ideate and produce digital PR campaigns that have consistently caught the attention of top-tier media outlets across the web. In this episode, you'll learn how to… Write effective, creative briefs Ideate fun, shareable campaign ideas Validate winning campaigns Our guest is: Iona Townsley, a digital PR professional, specializing in creative campaign ideation. She works with brands on end-to-end PR strategies. She’s worked in a variety of industries for some of the UK’s top agencies. Things we talked about… A Crash Course in Creative Ideation and Shareable Campaigns - BrightonSEO 2022 Online PR Show The Grapevine- Iona’s newsletter