Google Ads used to be simple. You set a daily budget, and Google would top that amount off and spend whatever was "left" on ad impressions from Google's network of websites. Those days are long gone. Google now uses what they call automated bidding in both pay per click (PPC) and Google ads marketing campaigns.

PPC remarketing strategies have steadily evolved over the years and today, a lot of web marketing experts have seen improved results from automated bidding with Google Ads. Automated bidding for PPC is a theory that is still debated today — some marketers believe increased automation is better, while others believe manual bidding is the way to go.

Automated bidding can be very useful, and we'll show you how it works.

More info about the ever-controversial topic of automated bidding with Google Ads. 

Mentioned here: 

https://ppc.co/automated-bidding/

https://ppc.co/automated-bid-algorithms/ 

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