Do you ever email the same contact monthly or even weekly and wonder if it’s ever just, too much? Have you ever wondered if it’s ok to ask for interview questions in advance? Has a “Dear PR people” tweet from a journalist ever made you wince? If you’ve answered yes to any of those questions, then this is the episode for you! We’re going “old school cool” with our roots and analyzing a winning pitch to start. With some new tips we hadn’t heard, you’ll want to tune in and add to your own, personalized ‘best practices’ library.

In this episode, you’ll learn best practices for…

• Pitching the same contact consistently
• Preparing experts for media interviews
• Providing value beyond a story pitch

Our guest is:

• Elizabeth O’Brien, a senior finance reporter for Barron’s, with a special focus on retirement. Before Barron's, she was the deputy editor of Money.com, formerly Money magazine. She lives in Brooklyn with her husband and two sons. In her spare time, she enjoys roller skating and reading fiction.