Podknife - 53 - Apple vs. the Ad World | Reinventing the Media Plan by Yeah, That's Probably an Ad

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53 - Apple vs. the Ad World | Reinventing the Media Plan

Podcast |: Yeah, That's Probably an Ad
Publisher |: Adweek
Media Type |: audio
Podknife tags |: Advertising,; Business,; Creativity,; Design,; Interview,; Management & Marketing,; Media,; Technology
Categories Via RSS |: Business,; Marketing
Publication Date |: Sep 20, 2017
Episode Duration |: 00:45:15

Grab an Emmy in one hand and a Media Plan of the Year trophy in the other, because it's time for Adweek's weekly podcast. We're talking about Apple's shift against ad tracking, the year's most innovative media plans and how Hulu and Netflix eclipsed Amazon at the Emmys.

Timestamps:

01:35: Apple faces backlash from the ad industry over tracking limitations | 09:00: Hulu wins big at the Emmys | 15:25: Errol Morris (and son) created 56 ads for one campaign | 23:00: TV's doctors are back (with Doogie Howser) for Cigna | 27:35: 2017's Media Plans of the Year

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