Podknife - 52% of Buyers to Increase Podcast Spend H2-2020 by Voice Marketing with Emily Binder

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52% of Buyers to Increase Podcast Spend H2-2020

Podcast |: Voice Marketing with Emily Binder
Publisher |: Emily Binder
Media Type |: audio
Podknife tags |: Business,; Management & Marketing,; Technology,; Voice
Categories Via RSS |: Business,; Marketing,; Technology
Publication Date |: Jun 22, 2020
Episode Duration |: 00:01:36

52% of advertisers plan to increase spend in podcast advertising in the second half of 2020. Traditional channels are suffering with anywhere from 51% to 62% of buyers reporting planned decreases for linear TV, terrestrial radio, direct mail, print, and OOH.

See the rest of the data and our insights in our new blog post about U.S. advertising spend after COVID for H2-2020. This post goes into detail about the power of voice marketing through mediums like podcast advertising and why podcast ads are so impactful on purchase intent, with a 14% brand lift for products and services advertised on business podcasts.

See our Instagram post on @beetlemoment about the emotional connecting created through podcast advertising.

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