513: How to Persuade When Facts Don’t Seem to Matter with Lee Hartley Carter
Publisher |
Pete Mockaitis
Media Type |
audio
Podknife tags |
Advice
Business
Careers
Health
How To
Interview
Self-Help
Categories Via RSS |
Business
Careers
Education
How To
Publication Date |
Nov 15, 2019
Episode Duration |
00:44:48

Lee Hartley Carter discusses why facts alone won’t persuade others—and what does. 

You’ll Learn:

1) Why you need more than just facts

2) The foundations of compelling persuasion

3)How to craft your master narrative 

 

About Lee

Lee Hartley Carter is president of maslansky + partners, a language strategy firm based on the single idea that "It's not what you say, it's what they hear." As a television news personality and researcher, she doesn't rely on traditional polling for her unique insights into U.S. politics; rather, she analyzes voters' emotional responses to help understand and empathize with them on a more visceral level. The reaction matters, but the "why" behind it matters more. It was this approach that allowed her to accurately predict the results of the 2016 presidential election and primaries.

Resources mentioned in the show:

Thank you Sponsors!

View transcript, show notes, and links at http://awesomeatyourjob.com/ep513

Lee Hartley Carter discusses why facts alone won’t persuade others—and what does.

Lee Hartley Carter discusses why facts alone won’t persuade others—and what does. 

You’ll Learn:

1) Why you need more than just facts

2) The foundations of compelling persuasion

3)How to craft your master narrative 

 

About Lee

Lee Hartley Carter is president of maslansky + partners, a language strategy firm based on the single idea that "It's not what you say, it's what they hear." As a television news personality and researcher, she doesn't rely on traditional polling for her unique insights into U.S. politics; rather, she analyzes voters' emotional responses to help understand and empathize with them on a more visceral level. The reaction matters, but the "why" behind it matters more. It was this approach that allowed her to accurately predict the results of the 2016 presidential election and primaries.

Resources mentioned in the show:

Thank you Sponsors!

View transcript, show notes, and links at http://awesomeatyourjob.com/ep513

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