We all know that relationship-building outside of the inbox is important. In theory, we should be interacting with our contacts via social on a regular basis. For some, this is the best part of the job. For others, the worst part.  Our guest today is a follow publicist whose passion is building rapport outside of the inbox.  She shares real psychological theories that demonstrate why being intentional with your online presence and putting in the work to be seen by journalists, might be the tie-breaker that earns you the only ‘yes’ a journalist sends out that day.

In this episode, you’ll learn…

• The psychology behind why being active on social platforms gives you an edge over the competition
• Guidelines for sprucing up your personal brand on social and email
• Ways to connect with a reporter on social media that feel both natural and effective

Our guest is:

• Domenica D’Ottavio, associate director of Digital PR at Journey Further, a performance marketing agency. Over the past 8 years, Domenica has done PR across every niche - like finance, sports, and tech. Her research and advice have been featured on Moz, Marketing Land, Search Engine Journal, PR Daily, and more.