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Marketing Lessons for Companies Big and Small

Podcast |: HBR Ideacast
Publisher |: Harvard Business Review
Media Type |: audio
Podknife tags |: Business,; Careers,; Entrepreneurship,; Ideas,; Interview,; Management & Marketing,; Workplace
Categories Via RSS |: Business,; Entrepreneurship,; Management,; Marketing
Publication Date |: Dec 30, 2015
Episode Duration |: 00:16:52

Denise Lee Yohn, author of "Extraordinary Experiences" and "What Great Brands Do," explains what we can learn from retail and restaurant brands

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