Licht-Episode-501-2.png?ssl=1"> Today’s guest, a former fashion executive, successfully turned her communications expertise into a multimedia brand and consultancy. And today, you and I have the privilege of learning from her years of experience. Licht-Episode-501-1.png?ssl=1"> Her name is Aliza Licht, and her latest book is called On Brand: Shape Your Narrative, Share Your Vision, Shift Their Perception. How you show up in person, over email, and on social media, Aliza says, communicates your personal brand. That brand deserves thoughtful cultivation and crafting as you shape your narrative, build your network, grow your confidence, and plot your future. This book is for the new graduate seeking their first job, the middle manager looking to level up, the executive who wants to become more notable, the entrepreneur building from scratch, the person who wants to pivot to a new career, the social media influencer who is their own brand—it’s for anyone who wants to affect the way people perceive them and feel proud when they hear the words “that’s so on brand for you.” I hope you’ll click the play button below to learn more about Aliza and her work. For a summary, just keep scrolling. Join in on our chat below Subscribe: Apple Podcasts | Spotify | RSS In today’s episode, I ask Aliza about: * Why she believes everyone, no matter their position, should be thinking about personal branding * Some of the biggest and most common mistakes she sees others make * How to determine what you should and shouldn’t share  * And lots more! Order Aliza’s Book You can order your copy of On Brand: Shape Your Narrative, Share Your Vision, Shift Their Perception right now! Consider Ordering My Book Too! Purchase a copy of my new book (written with Jesse Wisnewski) Read to Lead: The Simple Habit That Expands Your Influence and Boosts Your Career. There, you can also download the introduction and first chapter for free! Note-Making Mastery Cohort AND the Read to Lead Community Note-Making Mastery Cohort is now available as a self-paced course! Check it out. Also, consider giving ReadtoLead+ a try free for two weeks! Aliza in Action