Podknife - 5 Minutes to Ruin Your Reputation - Ethos for Marketing (Part 1 of 3) by Voice Marketing with Emily Binder

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5 Minutes to Ruin Your Reputation - Ethos for Marketing (Part 1 of 3)

Podcast |: Voice Marketing with Emily Binder
Publisher |: Emily Binder
Media Type |: audio
Podknife tags |: Business,; Management & Marketing,; Technology,; Voice
Categories Via RSS |: Business,; Marketing,; Technology
Publication Date |: Jan 20, 2022
Episode Duration |: 00:02:12

As Warren Buffett said, “It takes 20 years to build a reputation and five minutes to ruin it.” Aristotle said there are three pillars of persuasion. For your marketing, the first one you need is ethos: credibility. Without it they won't trust anything you say. Recommended reading: Influence: The Psychology of Persuasion by Robert Cialdini. Tune back in for part 2 about pathos next time. Rate/review and subscribe to this podcast wherever you listen: emilybinder.com/podcast.

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