As a financial institution is preparing to engage in a data-driven strategy, where do they begin? First, it’s important to understand that data transformation is a marathon, not a sprint. Successful financial institutions must align themselves around five critical keys that will lead them through a holistic data-driven strategy roadmap. Our guests today on the Banking Transformed podcast are Jason White, Chief Information Officer at Berkshire Bank and Mark Leher, VP of Data and Analytics for Segmint We will discuss the development and execution of a truly transformational data-driven business strategy for financial institutions. .