Podknife - 5,000 Tattoos, and $75M in Revenue: Inside Tough Mudder's Rapid Growth by The Growth Show

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5,000 Tattoos, and $75M in Revenue: Inside Tough Mudder's Rapid Growth

Podcast |: The Growth Show
Publisher |: HubSpot
Media Type |: audio
Podknife tags |: Business,; Entrepreneurship,; Interview,; Management & Marketing
Categories Via RSS |: Business,; Business News,; Marketing,; News
Publication Date |: Feb 17, 2015
Episode Duration |: 00:26:35

Will Dean is the founder and CEO of Tough Mudder. Dean came up with the idea for Tough Mudder while at Harvard Business School and at the time, everyone thought he was crazy. With only $8,000 to spend on marketing, Dean hoped to get 500 people at their first event. Instead, 5,000 people showed up and there was no looking back from there. Learn more about your ad choices. Visit megaphone.fm/adchoices

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