The death of the press release has been greatly exaggerated. A well written and targeted press release is invaluable. But too many are written for the client and not for the targeted journalists and bloggers. That just kills the value. We explain how to do them right, evolving with various media while maintaining necessary quality. Plus Twitter is floating a trial balloon on allowing up to 10,000 characters. Would that kill Twitter or will we all except it like we did auto loading pictures and links? Show Notes Up-front stuff: * iphone-4s-owners-file-suit-against-apple-claim.html">iPhone 4S owners file suit against Apple, claim iOS 9 made phones unbearably slow * Star Wars now the top domestic grossing film of all time * Ewan McGreger, RAF pilot, call sign: Obi Two * We talk about 2 Tampa Bay-based coffee roasters: Kahwa Coffee and Buddy Brew * The cortado (latte with less milk and more of a coffee flavor) Getting Exposure for Your Business: * Hosting your press kit on Medium: good content marketing for the author’s startup * Tech Crunch journalist Mike Butcher says the press release is dead (worth the read even though Rod disagrees somewhat) * Here’s where to find the AP Style Guide (online subscription: $26 annually for individuals) * Will Twitter expand its 140 character limit to 10,000 characters? * How many people use Facebook, Twitter, Pinterest, Instagram, and so forth? Here’s the most recent data from Pew Internet on US social network usage by adult internet users. (2014 data here) Bonus pic from Kahwa