Sales conversations can be uncomfortable for most entrepreneurs, especially those who do not want to be constantly on the chase for closing the deal. Top-ranked business coach, Loren Fogelman, joins Domenic Rinaldi today in an engaging episode on making value conversations with prospective clients. Loren prefers to call a sales conversation a value conversation, stressing that entrepreneurs need to be seen by their clients as trusted advisors. Clients need to feel that their best interest is what’s at stake in the conversation and eventually make the first move towards closing the deal. Listen until the end as Loren gives valuable advice on transitioning from nurturing the relationship to closing the deal in a sales conversation.

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