What do 2,000 digital PR pieces created by 11 agencies and in-house teams tell us about campaign success? Our guest shares her findings of this exact analysis with us. From this, you'll walk away with a greater understanding of what performance looks like across the board, and how your own work might fit into this landscape.

In this episode you'll learn:

• What placement numbers look like from thousands of campaigns
• How to set up realistic expectations with stakeholders
• Which factors impact campaign performance 

Our guest is... 

Hannah Smith, Director of Worderist-- a company that offers consultancy, coaching, training & support to help develop and grow Creative, Production, and PR teams, improve processes and deliver results. Smith is an award-winning creative who's been deep in the trenches of content and PR for more than 15 years. 

PSST...

Her dataset is publicly available, if you want to nerd out. :)