We take a look at the highlights from 2015, including Dan Pink on the failings of the If-Then reward system, Google’s mobile friendly update and Narrow for Twitter. For 2016, we look at the increased use of influencer marketing, serious challenges to the search dominance of Google by giants such as Facebook and Penguin’s expected real-time search updates. We also reflect on the personal successes and failings our own businesses and what we will be working to improve in 2016… and a whole lot more!