Elliott Charles is a former college athletics administrator and the founder of both TracerSpace and the Hamilt0n Brand. He has completed consulting work in the Name, Image, Likeness space and has over 16 years of experience in intercollegiate athletics. He's had stints at Valparaiso University, Chicago State, Clemson, Florida A&M, South Florida, Alabama, Northern Illinois, Illinois State, and the Mid-American Conference. 

As the Athletic Director at Chicago State, Charles led the creation of the Cougar Pride Fund and entered into partnerships with Nike/BSN, BandwagonFanClub, Weiss Hospital and Teamworks/INFLCR. He also brought men’s soccer back to campus after a 30-year hiatus and enhanced student-athlete development programming.

As the Founder of TracerSpace and the Hamilt0n Brand, Charles focuses on athlete advocacy and consulting, connecting people and opportunities with a data-driven approach. 

Charles joined the Bloom Pod to discuss higher education, old school vs. new school mindsets in college athletics, and athlete advocacy. He also shared more about his latest ventures with TracerSpace and the Hamilt0n Brand, as well as what it’s been like traveling with his daughter for a broadway production.