048.jpg" alt="[48] 3Q for Making Your Opt-In Incentive Irresistible">

Last week, we discussed three key components for adding opt-in incentives to your website. But an opt-in form is only going to be as effective as the incentive you are promising. This week, let s discuss three questions you should be asking yourself to make sure your opt-in incentive is irresistible to your audience.

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Here is a quick rundown of what you’ll find in this episode:

• A recap of last week’s three questions
• Why a boring opt-in incentive that doesn’t address an audience problem is doomed to fail
• The importance of addressing problems that are glaring and common with your general opt-in incentive
• Why you need to be honest with yourself, and your audience, about what you can commit to doing remarkably well
• Why describing your opt-incentive in terms of benefits, not just features, is essential

Listen to Site Success: Tips for Building Better WordPress Websites below ...

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Resources and links mentioned in this episode:

• Quick Copy Tip: Boost the Relevance of Your Content with Benefits and Features — by Sonia Simone
• How to Locate and Define Benefits that Turn Prospects into Buyers — by Kelton Reid

Other links of note:

• Try StudioPress Sites
• Sites Weekly Newsletter
• Subscribe to Sites on Apple Podcasts
• Contact Jerod: jerod@copyblogger.com