That’s one of the conceits of an online social networking service: I’m someone you should get to know and, by so doing, you will improve your standing in life, members of the opposite sex will find you more attractive and your food will taste better. I can’t swear that any of that is true, but it is the general idea. Whether you’ve dabbled in Facebook, the gold standard in social media, or MySpace, it’s trailer trash cousin, you’ve probably already discovered some of the advantages to be gained by reconnecting with friends and family or being introduced to new acquaintances. But what about your career? MIKE O'NEIL podcast excerpt: "They don't do a great profile before they get going. They jump in, putting in the minimal amount of information without realizing people are looking at their profile to see how worthy you are of their attention. Frankly, there's a lot of competition for their attention. Your profile says, 'I'm worthy of your time and attention'--or it doesn't." While there are limited opportunities to expand your job horizons and opportunities on Facebook, I can tell you first-hand that the place you really need to be is LinkedIn. I have used LinkedIn for several years and have 1,401 business connections on the network. But my experience pales next to that of Mike O’Neil. He is a LinkedIn rockstar, a LinkedIn superstar, a man with 28,000 connections. That’s enough to rank him 24th worldwide. He is also the author of Rock the World with your Online Presence, a rock ‘n’ roll themed primer to getting the most from your LinkedIn experience. Mike O'Neil • • •  • Lori Ruff • •  • •