Networks are an amazing thing. And to think I never even considered what a boon this podcast could be to my own network when I launched it nearly 10 years ago. Jenkins-Episode-468.png?ssl=1"> There is Dan Horowitz of LinkedIn. He read my book and invited me to speak to his employees. Later, he introduced me to author Ann Latham. Ann would appear on the podcast twice in less than three months. Ann, then introduced me to the person I have the privilege of speaking with today. Debs Jenkins. Debs is a book writing coach, and author of Stop Writing Books Nobody Reads: The Dangerously Effective Way to Write and Publish a Book That People Read and Refer. Debs says that you don’t need a long book published by a traditional publisher to get what you need. You need to get short valuable ideas out to your market in a professional way, as quickly as possible. Many people, Debs says, don’t get their ideas turned into things (books written) because they skip an element in the process, reinvent the process or don’t even have a process to start with. When you have the process you can turn your thoughts into many different things. This book gives you the process so you can write your book that will be read and referred! I hope you’ll click the play button below to learn more about Debs and her work. For a summary, just keep scrolling. Join in on our chat below Subscribe: Apple Podcasts | Spotify | RSS In today’s episode, I ask Debs about: * How to answer the question “What job should your book do?”  * How to use “Credibility Cues” as signs and signals that we can solve a particular problem * The importance of understanding which of the three types of books it is you’re writing, and why you consider only two of them Order Debs’ Book You can order your copy of Stop Writing Books Nobody Reads right now! Consider Ordering My New Book Too! Purchase a copy of my new book (written with Jesse Wisnewski) Read to Lead: The Simple Habit That Expands Your Influence and Boosts Your Career. There, you can also download the introduction and first chapter for free! Note-Making Mastery Cohort