Starting a coffee roasting company has become a very popular thing to do. We regularly hear of a new roastery starting from scratch which is very exciting. We're all for more talent, variety, and delicious coffee brands in the industry. On other hand, we also think running a coffee roasting company has been over glorified with a handful of misconceptions. In this episode, we break down a couple reasons why starting a coffee roasting company may not be the right move for you.