I can't believe I was forgetting to do this. You are not the field of dreams and neither am I. So remind people of the value you have to offer them. Call it selling, but it's really marketing -- and as Seth Godin says, marketing is good. Here's how you can use LinkedIn in particular for B2B and personal brand marketing without coming off salesy. Plus, my top tip to keep your LinkedIn feed and experience spam-free: check out my blog post about LinkedIn privacy settings you can use to eliminate spam requests and save your finite attention and decision making energy.

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