046.jpg" alt="[46] 3Q for Adding Opt-In Forms to Your Website (Without Incurring Google Penalties)">

We want to prepare for success, and that means being ready to capture subscribers from the first moment such capture is possible — which means from your very first blog post.

And that means you must have two things in place: opt-in forms, so people have the opportunity to subscribe to your email list; and a strong opt-in-incentive, so people have a compelling reason to actually give you their email address.

In this two-part series, I ll give you advice to help you choose the right kind of opt-in forms for your site, and then combine them with an irresistible opt-in incentive to drive major subscriber growth.

This week, we begin with three questions to help you add the right opt-in forms to your site … without incurring dreaded Google penalties.

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Here is a quick rundown of what you’ll find in this episode:

• A quick review of where we are in our journey toward a successful WordPress website.
• An explanation for why opt-in forms are the next logical topic.
• A description of the three types of prospective subscribers your website needs to be catering to.
• Advice to help you avoid being penalized by Google for pop-up ads.
• Ways to reduce friction and fear that will help you maximize subscriber numbers.

Listen to Site Success: Tips for Building Better WordPress Websites below ...

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Resources and links mentioned in this episode:

• 7 Tips for Using Pop-ups Without Harming Your SEO — by Aleh Barysevich, Search Engine Journal
• Intrusive Interstitials: Guidelines To Avoiding Google’s Penalty — by Myriam Jessier, Smashing Magazine

Other links of note:

• Try StudioPress Sites
• Sites Weekly Newsletter
• Subscribe to Sites on Apple Podcasts
• Contact Jerod: jerod@copyblogger.com